MADAME Flavour has teamed up with the Fish Creek Tea cosy Festival in a cosy partnership complete with close-knit community ties.
The annual festival, to be held from this Friday (May 16) to Sunday May 25, showcases the artistic and creative side of the South Gippsland community while paying homage to the humble tea cosy via a colourful and entertaining tea cosy-making competition.
Madame Flavour founder Corinne Noyes said the festival was a natural fit for her tea company, with her philosophy being that the greatest pleasures in life come from intimate, connected relationships, contribution and being creative.
“There is nothing better than making the time to enjoy a good cup of tea, and this festival is about bringing people together over a cuppa, sharing stories and experiences and developing new friendships,” Corinne said.
“I love the fact that at the heart of the festival is the humble tea cosy; the cosy is soulful, it represents history and family and nurturing time together.
“The range of interpretation, of colour and creativity in last year’s entries was a visual treat,” she said.
Corinne was also drawn to support the festival because of her close connections with the community.
“I’ve been visiting since I was a child and source the mountain pepper and peppermint gum in Madame’s Sultry Chai and Mint Lavender Tisane from friends near Korumburra.
“This is a beautiful part of the world and I encourage everybody to visit the gorgeous, arty village of Fish Creek, embrace the warmth of the local community and drink it in for themselves,” she said.
Entries in the Tea Cosy competition can be viewed from Friday onwards throughout the festival. Corinne will officially open the exhibition at 2pm this Saturday (May 17), with winners announced during the opening and also during The Tea Set Prohibition High Tea, featuring Madame Flavour tea.
Other activities during the music-themed festival include a daily High Tea, Sunday Devonshire Teas, a tea-themed film night featuring Mary Poppins and Saving Mr Banks, a Maker’s Fair featuring local artisans, musicians, street performers and games, performances by String Fever and The Tea Set, and a family music workshop.
“I am very appreciative of the partnership with major sponsor of the festival Madame Flavour and also for the generous sponsorship by Regional Arts Victoria and South Gippsland Shire Council,” said Festival Committee president Deidre Granger.
“This is only our second year running this festival and we welcome the support of such an iconic tea brand as Madame Flavour,” she said.
“Not only has Corinne kindly offered up her personal time to meet with tea lovers during the festival, she has also supported us by generously offering Madame Flavour tea rewards to people who pledge money as part of our festival crowd-funding campaign,” she added.
For further information on Fish Creek Tea Cosy Festival events, activities and competitions visit www.teacosyfestival.com.au