PCRT developed this new marketing tool in recognition that mobile technology is becoming more and more important in the tourism industry.
“Embracing new marketing such as apps for smartphones and iPhone devices is vital to ensure our region remains competitive,” said PCRT chair Philip Botte at the launch of the app at the Visitor Information Centre at Foster’s Stockyard Gallery/library complex last Thursday evening.
Thirty to forty people, mainly PCRT members, along with Councillor Mohya Davies, Cr Jeanette Harding and a handful of shire officers, crowded into the foyer for the launch. They enjoyed savouries from Catherine McGlead’s Promontory Gourmet Foods and wine from Windy Ridge Winery, two businesses which are active members of Prom Country Regional Tourism. The app only became available at midnight last Tuesday but the winery’s owners, Graeme and Georgia Wilson, have already downloaded it and are full of praise for it.
PCRT executive officer Christine Legg, who was instrumental in developing the app, drawing on the experience of other regions in developing similar apps in recent years, described the Prom Country app as “a fantastic marketing tool for all our members”. She gave a quick tour, pointing out how user-friendly the app is.
On arrival in Prom Country – or even on the way to this district – app users can, for example, see where they are on a map and then see what attractions or accommodation facilities, belonging to PCRT members, are in the vicinity. With the help of the app they can check out the state of the roads, take a scenic drive, and make sure they don’t miss any landmarks along the way.
As well as featuring attractions, accommodation, shops and maps, the app will also feature a regularly updated calendar of local events. It works best with an internet connection but can still be accessed without one.
PCRT is encouraging all local businesses to help promote the app via new posters that have been developed.
As she launched the app, Cr Mohya Davies praised PCRT for developing such a valuable marketing tool and urged business owners in South Gippsland who are not already members to join PCRT. “The bigger the membership base the greater the capacity of Prom Country Regional Tourism to do this kind of groundbreaking work,” she said.
* Edit and links added by Adminitstrator at Loud Mountain